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Bespoke

Designed from scratch, around you.

Designed from your preferences and feedback, and built around your best photographs. No templates: your design is made for you, and never reused for anyone else.

Price
£3,000
Ready
About 3–4 weeks
Changes
Two rounds

Choosing your design

Three directions. You choose one.

From your answers, we draw three different designs for the top of your homepage. You see all three in the same review tool you’ll use for your site: click to choose one, then change any words or circle anything you’d like different. We build the whole site from it. This website was made the same way: here are the three we drew for ourselves.
Direction B · Try it before you ask: One switch that changes the demo site, the price and who does what.
One switch that changes the demo site, the price and who does what.

Your words

Written in your voice.

Every page is written for you from your forms, using your own phrases wherever you have them. You check every line on your preview and change anything with a click.

What we ask about

  1. Why you became a dentist, and what you enjoy now
  2. The treatments you would like to do more of, and any you would rather not feature
  3. Your typical patient, and what worries them before treatment
  4. How you explain a treatment to a nervous patient, in your own words
  5. What is genuinely different about the way you work
  6. The words you would never use about yourself

Your results

Before and afters, shown properly.

A full case system: a comparison slider when both photographs were taken the same way, side by side when they were not. Every case is published only with the patient’s signed consent, and never retouched.
Illustration of the comparison slider. On your site, it shows your own consented cases.

What you get

Everything in bespoke.

Design
Designed from scratch for you
Pages
Up to about 15: results gallery, questions, your clinic and so on
Words
Written for you from your forms, in your own words where you have them
Before and after photographs
A full case system: comparison slider and consent tracking for every case
Photography
We brief your photographer, and the design is built around your best images
Changes
You approve a design direction, then two rounds
Ready
About 3–4 weeks from when we have everything

How it works

Eight steps, start to finish.

Six short forms, one decision about your design, two rounds of changes. The three to four weeks start when we have everything we need.
  1. You

    Tell us about you

    A short enquiry, about a minute. We reply within 48 hours with a written proposal. A call is offered, never required.

  2. Together

    Agree and pay the deposit

    A simple agreement, including how we handle your data, and 50% to start. Nothing begins before this.

  3. You

    Six short forms and your photographs

    Your details, your treatments, the sites you like and don’t, and your photographs. The three to four weeks start when we have everything.

    The clock starts here, when we have everything

  4. Together

    Choose your design

    We draw three designs for the top of your homepage. You see all three, choose one and tell us what you’d change.

  5. Us

    We build it

    The whole site from your chosen design, every page checked against the rules, on a private preview link.

  6. Together

    Two rounds of changes

    Two rounds of feedback on your private preview. Click any words to change them, or circle any part of the page and say what you want.

  7. Together

    Approve and go live

    You approve the site and its clinical wording in writing and pay the other 50%. We connect your domain and switch it on.

  8. Us

    Your first month of care

    Hosting, updates and small changes are included for the first month. Then choose the care plan, or we hand it over.

Both tiers

The same rules and checks as every site.

Wording to the GDC’s guidance and the CAP Code, built to WCAG 2.2 AA, your domain in your name and the first month’s care after launch. The full list is on the pricing page.

Happy with a finished design? See ready-made

Start an enquiry

A one-minute form. A written proposal within 48 hours.

  1. Your name, your practice and which kind of site sounds right. Nothing else is required.
  2. A reply within 48 hours, with a proposal you can read in your own time.
  3. A call if you want one. Offered, never required.