The rules
The rules we build to.
A dentist’s website is advertising, and advertising by dental professionals has rules. We build every site to them, and check before anything goes live.
- GDCGeneral Dental Council
- CAPAdvertising code
- ICOData protection
- WCAG2.2 AA accessibility
Every part
Where the rules show up on your site.
You supply it, we check it
Your name, qualifications, where you qualified, and GDC number
Shown the way the GDC’s guidance on advertising asks. We check your number on the GDC register before launch.
Where they come from
Four sets of rules, in plain English.
General Dental Council
Standards for the Dental Team, and guidance on advertising
- Your name, your qualifications, the country you first qualified in, and your GDC number
- Information that is accurate and not misleading
- “Specialist” only for a dentist on a GDC specialist list
Advertising Standards Authority
The CAP Code, and its advice for dentists
- Claims about treatment backed by evidence, or left out
- Before and after photographs that are genuine and unedited
- No pressure, no artificial urgency
Information Commissioner’s Office
UK GDPR, and the rules on cookies
- A privacy notice that matches what the site really does
- Built so that nothing which sets cookies runs before a visitor agrees
- Enquiries passed to you by email, not stored on the site
W3C
Web Content Accessibility Guidelines 2.2, level AA
- Text with enough contrast to read comfortably
- Everything usable with a keyboard and a screen reader
- Nothing that moves for anyone who has asked their device to reduce motion
Before launch
Four checks, every time.
We are web designers, not lawyers, and the GDC holds every dental professional responsible for their own advertising. So we make it easy to get right, and you approve the clinical wording yourself.
- An automated check of every page. Wording that breaks the rules, accessibility, contrast, broken links, missing details, and screenshots at five screen sizes.
- A fresh review. Done separately from the build, against your design brief and these rules.
- Our own review. Every page read through on a phone and a laptop before you see a preview.
- Your written approval. You approve the site and its clinical wording before anything goes live.
Start an enquiry
A one-minute form. A written proposal within 48 hours.
- Your name, your practice and which kind of site sounds right. Nothing else is required.
- A reply within 48 hours, with a proposal you can read in your own time.
- A call if you want one. Offered, never required.